Why Make Maps Beautiful?

Google has done amazing stuff with making maps on the web work well. But, Google Maps has become a bit like stock photography; it's not that exciting or novel anymore.

Part of why you want a map to be customized is to match the branding of your site, but maps are also a really powerful way of presenting information to people. The first thing that you do when you look at a map is to say "where am I on this map?" and see where you fit. Maps are a powerful way of presenting information, see the Pakistan Flood Response Map.