map

Why Make Maps Beautiful?

Google has done amazing stuff with making maps on the web work well. But, Google Maps has become a bit like stock photography; it's not that exciting or novel anymore.

Part of why you want a map to be customized is to match the branding of your site, but maps are also a really powerful way of presenting information to people. The first thing that you do when you look at a map is to say "where am I on this map?" and see where you fit. Maps are a powerful way of presenting information, see the Pakistan Flood Response Map.

If you're planning to visit San Francisco, San Jose or Silicon Valley, and you're any kind of computer nerd, you'll want to see the various hardware, software, and other computer companies in the valley. But why go through a guide book, when it's all right here on the web?